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RICHARD FORD EXECUTIVE COMMUNICATION COACHING
Richard Ford delivering a talk while holding a microphone on a dark stage

Keynote and TEDx training

Keynote and TEDx speaker training.

Helping speakers shape, rehearse and deliver talks that hold a room and make the message land.

I have spoken on a TEDx stage and spent years performing live. I know what it takes to go from a good idea to a talk people remember.

Send a short brief Or request a Room Review

The full talk programme

One programme, start to finish.

Preparation around one real keynote or TEDx-style talk, with the scope confirmed after we talk about your date and material.

Pricing

Quoted after a short chat

Once I know the date and what you have so far.

What you receive

  • Idea and structure session: the one thing the audience should leave with
  • A script, outline or notes in your own voice
  • Recorded rehearsal sessions, with notes after each
  • Slide review, if you use slides
  • A walk-on plan for the day, including nerves and questions from the room
  • A final run-through close to the date

Who it’s for

Speakers heading for a stage.

Choose the situation closest to yours to see where preparation begins.

Your next stage

TEDx or TEDx-style slot

You have the date and some of the idea. Find what makes it worth a stage, then shape a talk that holds.

Send a short brief

What the work covers

From the first idea to the walk-on.

This is what we work on together in the sessions.

  • The idea

    Finding the one idea worth sharing, and why it matters to this audience.

  • The shape

    Structure, opening and ending, so the talk has somewhere to go.

  • The words

    A script, outline or notes that sound like you.

  • The rehearsal

    On your feet, out loud and recorded, so you can see what the room sees.

  • Timing and presence

    Pauses, pace and the physical side of being on a stage.

  • Slides

    If you use them, they back you up instead of competing with you.

  • The room

    Questions from the audience and the moment after you finish.

Before and after · the opening

Same talk. A stronger first minute.

A keynote opening works when it puts the audience in a moment instead of announcing the topic.

Before

“Hi everyone, thanks for having me. My name is Sam and today I am going to talk about resilience.”

After

“Last March I froze in front of two hundred people. It taught me more about resilience than ten years of getting it right.”

An illustration of the shift. Not a client result. The real version would need to be true to your own story.

How we work

Five steps. One talk that lands.

  1. Tell me about the talk

    Send a short brief with the date, the audience and what you have so far.

  2. Find the idea

    We work out the one thing you want people to leave with, and the story that carries it.

  3. Shape it

    Structure, opening, ending and the words. A script, outline or notes, whichever suits you.

  4. Rehearse out loud

    On your feet and recorded, so you can see what the room will see. We fix what matters most.

  5. Walk on ready

    A clear plan for the day, including the nerves and the questions.

What changes

More than a polished talk.

The aim is not a talk that looks polished. It is a talk the room remembers and acts on.

  • Know the one idea.

    Go on stage knowing what the audience should leave with.

  • Know how it sounds.

    Hear and adjust the talk through spoken, recorded rehearsal.

  • Know what happens next.

    Prepare for the questions, the unexpected and the moment after you finish.

Your next stage

Got a keynote or TEDx talk coming up?

Send me a short brief with the date and the audience. I’ll come back with what I’d suggest.

Send a short brief Want to try one session first? Request a Room Review

Coaching for a TEDx talk does not guarantee acceptance or selection by a TEDx organiser.

See what you get

A real Room Review report

The written report from a real Room Review, for an 18-minute conference keynote. The client said I could share it. Their name, organisation, role, event and date are removed.

Click here for a sample output from the Room Review

PDF · 22 pages · Read it online instead

Questions

Before you ask.

  • Start with one idea worth spreading and say it in a sentence. Build the talk around it, keep the structure simple, and rehearse out loud until it sounds like you talking. A coach listens and tells you where the room would drift.

  • It depends on the talk and how much support you want. I quote after a short chat, once I know the date and what you need.

  • I can help you shape it and write a script in your voice, or sharpen what you have. Either way it needs to sound like you, so you are in the room for it.

  • No. Send it over with the date and I will tell you what I would change and what I would leave alone.

  • As early as you can. If the date is close, tell me and I will say what is realistic.

Keynote and TEDx training

Keynote and TEDx speaker training

Helping speakers shape, rehearse and deliver talks that hold a room and make the message land.

I have spoken on a TEDx stage and spent years performing live. I know what it takes to go from a good idea to a talk people remember.

A speaker holding a microphone on a dark stage

What you get

One programme, start to finish

The full talk programme

Quoted after a short chat

Once I know the date and what you have so far.

Send a short brief
  • Idea and structure session: the one thing the audience should leave with
  • A script, outline or notes in your own voice
  • Recorded rehearsals on video, with notes after each
  • A slide review, if you use slides
  • A walk-on plan for the day, including nerves and questions from the room
  • A final run-through close to your date

Want to try one session first? A Room Review is £95 and the fee comes off any coaching you book after. Request a Room Review →

What the work covers

From the first idea to the walk on

  • Finding the one idea worth sharing, and why it matters to this audience
  • Shaping the structure, the opening and the ending
  • A script, outline or notes in your own voice
  • Rehearsing on your feet, out loud and recorded
  • Timing, pauses and the physical side of being on a stage
  • Slides, if you use them, so they back you up
  • Questions from the room and the moment after you finish

Before and after · the opening

Same talk. A stronger first minute.

A keynote opening works when it puts the audience in a moment instead of announcing the topic.

Before

“Hi everyone, thanks for having me. My name is Sam and today I am going to talk about resilience.”

After

“Last March I froze in front of two hundred people. It taught me more about resilience than ten years of getting it right.”

An illustration of the shift. Not a client result. The real version would need to be true to your own story.

Who it's for

Speakers heading for a stage

  • Speakers with a TEDx or TEDx-style slot

    You have the date and some of the idea. We find what makes it worth a stage and shape it into a talk that holds.

  • Conference and keynote speakers

    You are asked to speak a lot, or want to be. We sharpen what you say so the room remembers it.

  • Leaders and founders stepping up to the stage

    You present well in meetings. A stage is a different room, with different rules. We prepare for that room.

How we work

Five steps

  1. Tell me about the talk

    Send a short brief with the date, the audience and what you have so far.

  2. Find the idea

    We work out the one thing you want people to leave with, and the story that carries it.

  3. Shape it

    Structure, opening, ending and the words. A script, outline or notes, whichever suits you.

  4. Rehearse out loud

    On your feet and recorded, so you can see what the room will see. We fix what matters most.

  5. Walk on ready

    A clear plan for the day, including the nerves and the questions.

Outcomes

What changes

The aim is not a talk that looks polished. It is a talk the room remembers and acts on. You go on stage knowing the one idea you are sharing, how it sounds out loud, and what you will do if something goes wrong.

Next step

Got a keynote or TEDx talk coming up?

Send me a short brief with the date and the audience. I'll come back within 24 hours with what I'd suggest.

Send a short brief

Want to try one session first? Request a Room Review

See what you get

A real Room Review report

The written report from a real Room Review, for an 18-minute conference keynote. The client said I could share it. Their name, organisation, role, event and date are removed.

Click here for a sample output from the Room Review

PDF · 22 pages · Read it online instead

Questions

Before you ask

How do I prepare for a TEDx talk?

Start with one idea worth spreading and say it in a sentence. Build the talk around it, keep the structure simple, and rehearse out loud until it sounds like you talking. A coach listens and tells you where the room would drift.

How much does it cost?

It depends on the talk and how much support you want. I quote after a short chat, once I know the date and what you need.

Can you write the talk for me?

I can help you shape it and write a script in your voice, or sharpen what you have. Either way it needs to sound like you, so you are in the room for it.

I have already written my talk. Is it too late?

No. Send it over with the date and I will tell you what I would change and what I would leave alone.

How early should I start?

As early as you can. If the date is close, tell me and I will say what is realistic.

Request a Room Review